Almost As Complicated, Or Not? By John Cornacchia

John Cornacchia at Globacorp Developments International writes:

Help me out here… A friend and fellow watch enthusiast shared this advertisement with me the other day.


As I sat and mused over it for several seconds, it produced a pleasant smile on my face. It was a smile of understanding and appreciation, not only for the complicated nature of fine timepieces, but for the comparison to the intricacies and complicated nature of women [at least as some of us men would see it]. I will admit that the “Except it’s on time” part of the advertisement made me chuckle slightly [maybe slightly is an understatement], even though it could equally apply to men and women.

Now let’s fast forward to later that afternoon when I shared this bit of humour with a female friend of mine. She smirked ever so slightly [maybe slightly is an overstatement], but there was certainly no chuckle or shared amusement. In fact, I believe she pondered for approximately 33 milliseconds before protesting “How sexist… Men are the ones who are complicated and always late”. Needless to say, we had a very interesting conversation that afternoon.

When I arrived home later that evening, I decided to subject myself to more protest [and interesting conversation] by sharing the advertisement with my lovely wife. She smiled and chuckled [Yes… Smiled and Chuckled] before stating “You know it… Don’t try to figure us out”. She must have had one of those days at work when her team [mostly comprised of women] were acting squirrelly [Yes… I said squirrelly]. My wife understands my plight with her [most of the time] and I love her for it.

So here’s my question… Do you think this advertisement is sexist or inappropriate?

Author Note:

The main focus of this forum is to share views and comments relating to sustainable development and the environment. To learn more about sustainable development and how it relates to our global communities, John Cornacchia invites you to visit Globacorp Developments International at

John Cornacchia invites you to read his other articles, such as:

What is Sustainable Development?

Sustainable Development Visions and Visionaries

Facilitating Sustainable Development in the Developing World

What is a Green Roof and What are the Benefits?

Impervious Surfaces… Paving Our Paradise

Our Need and Obligation to Reduce Impervious Cover

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About John Cornacchia

John Cornacchia, Founder of Globacorp Developments International, is a true visionary leader with an extensive range of experience related to conceptualization, planning, architectural design and functionality of community resort developments. Focused on sustainable and functional designs, materials and processes, and the utilization of innovative technology. Practical knowledge of global patents related to unique building methods and applications. John's Vision... To develop and utilize a fully sustainable building design and business method process that will function as the catalyst to creating an integrated global lifestyle community, thereby providing a superior quality of life and lasting value to all stakeholders. John's Philosophy... To appreciate and embrace each endeavor embarked upon and take pride in all that you do. Refuse [for any purpose whatsoever] to compromise your core beliefs or reduce your level of standards. John Cornacchia and Globacorp Developments International strive to develop sustainable communities that protect the environment, while providing definable benefits to the people that work and live within them. You're invited to visit to learn more about sustainable development. John Cornacchia is also focused on dedicating a substantial portion of his time and resources toward raising awareness and much needed funds for Kids with Cancer. Please visit to learn more about what you can do to help a great cause and participate in events. To learn more about John Cornacchia, please visit to view his professional LinkedIn profile.
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